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Privacy Policy

Effective as of February 12, 2026

This Privacy Policy describes how Imogene Corporation, dba Trajektory ("Trajektory," "we", "us" or "our") handles personal information that we collect through our digital properties that link to this Privacy Policy, including our website, as well as through social media, our marketing activities, and other activities described in this Privacy Policy (collectively, the “Service”).

Trajektory’s proprietary software-as-a-service platform is designed to assist enterprise customers in evaluating sponsorship impact by providing data management that visualizes, assesses and accurately values partnership data in real time. This Privacy Policy does not apply to information that we process on behalf of our enterprise customers (such as businesses and other organizations) while providing the Trajektory Services to them. Our use of information that we process on behalf of our enterprise customers may be governed by our agreements with such customers. If you have concerns regarding your personal information that we process on behalf of an enterprise customer, please direct your concerns to that customer.

Our websites, products and Services are designed for enterprise customers and their representatives. We do not offer products or services for use by individuals for their personal, family or household purposes. Accordingly, we treat all personal information we collect as pertaining to individuals in their capacities as representatives of the relevant enterprise and not their individual capacities.

Personal information we collect

Information you provide to us.

Personal information you may provide to us through the Service or otherwise includes:

  • Contact data, such as your first and last name, email address, mailing addresses, professional title and company name, and phone number.
  • Profile data, such as the username and password that you may set to establish an online account on the Service and any other information that you add to your account profile.
  • Partnership intelligence data, such as the total number of partners, number of assets, asset values, user engagement, impressions, and logo detection.
  • Marketing data, such as when you sign up for our live demos and your preferences for receiving our marketing communications and details about your engagement with them.
  • Communications data, based on our exchanges with you, including when you contact us through the Service.
  • Transactional data, such as information relating to or needed to complete your subscriptions on or through the Service, including order numbers and transaction history.
  • Payment data needed to complete transactions, including payment card information or bank account number.
  • Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Third-party sources.

We may combine personal information we receive from you with personal information we obtain from other sources, such as:

  • Publicly available sources, such as public records, social media platforms, and other publicly available sources.
  • Private sources, such as data providers and data licensors, including TiVo for the purchase of aggregated TV viewership data to provide the Service.

Automatic data collection.

We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as:

  • Device data, such as your computer or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.
  • Online activity data, such as pages you viewed, how long you spent on a page, the website you visited before browsing to the Service, navigation paths between pages, information about your activity on a page, access times and duration of access, and whether you have opened our emails or clicked links within them.
  • Cookies. Some of our automatic data collection is facilitated by cookies and similar technologies. For more information, see our Cookie Notice.

How we use your personal information

We may use your personal information for the following purposes or as otherwise described at the time of collection:

Service delivery and business operations.

  • Provide, operate and improve the Service and our business;
  • Establish and maintain your user profile on the Service;
  • Communicate with you about the Service, including by sending announcements, updates, security alerts, and support and administrative messages;
  • Provide support for the Service, and respond to your requests, questions and feedback.

Research and development.

We may use your personal information for research and development purposes, including to analyze and improve the Service and our business. As part of these activities, we may create aggregated, de-identified and/or anonymized data from personal information we collect. We make personal information into de-identified or anonymized data by removing information that makes the data personally identifiable to you. We may use this aggregated, de-identified or otherwise anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.

Marketing and advertising.

We, our service providers and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes:

  • Direct marketing. We may send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt-out of our marketing communications as described in the Your choices section below.
  • Interest-based advertising. Our third-party advertising partners may use cookies and similar technologies to collect information about your interaction with the Service, our communications and other online services over time, and use that information to serve online ads that they think will interest you. This is called interest-based advertising. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms.

Compliance and protection.

  • Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;
  • Protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
  • Audit our internal processes for compliance with legal and contractual requirements or our internal policies;
  • Enforce the terms and conditions that govern the Service; and
  • Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
  • With your consent. In some cases, we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.

How we share your personal information

We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection.

  • Affiliates. Our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Privacy Policy.
  • Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, email delivery, consumer research and website analytics).
  • Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processors.
  • Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
  • Advertising partners. Third-party advertising companies for the interest-based advertising purposes described above.
  • Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
  • Business transferees. Acquirers and other relevant participants in business transactions involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, our or our affiliates.

APIs and Integrations

Trajektory uses YouTube API Services. By using features that interact with YouTube, you agree to be bound by the YouTube Terms of Service and the Google Privacy Policy.

You can revoke access to your data at any time via the Google security settings page: https://security.google.com/settings/security/permissions.

Your choices

Your options for controlling what information cookies and similar technologies collect about you include:

  • Blocking cookies in your browser. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Sites may not work properly. For more information, visit www.allaboutcookies.org.
  • Third-party opt-out option. You can opt-out of interest-based advertising through some of the third parties listed in the chart above by using the corresponding third-party opt-out tool.
  • Industry association opt-outs. You may opt out of receiving interest-based advertising on websites through members of the Network Advertising Initiative or the Digital Advertising Alliance.
  • Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
  • Global Privacy Control and Universal Opt‑Out Signals. We recognize and honor browser‑based privacy preference signals, including the Global Privacy Control (“GPC”). The GPC is a setting available in certain web browsers and browser extensions that allows users to automatically communicate their preference to opt out of certain data processing activities, such as the sale or sharing of personal information. When we receive a GPC signal from your browser or device, we treat it as a valid request to opt out of the sale or sharing of your personal information, to the extent required by applicable law.

If you choose to opt-out of targeted advertisements, you will still see advertisements online, but they may not be relevant to you. Even if you do choose to opt out, not all companies that serve online behavioral advertising are included in this list, and so you may still receive some cookies and tailored advertisements from companies that are not listed.

Our Use of Cookies and Other Tracking Mechanisms

We and our third-party service providers use cookies and other tracking mechanisms to track information about your use of our Site. We may combine this information with other personal information we collect from you (and our third-party service providers may do so on our behalf).

Cookies

Cookies are alphanumeric identifiers that we transfer to your device’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site and Services, while others are used to enable a faster log-in process or to allow us to track your activities at our Site and Service. There are two types of cookies:

  • Session Cookies: Session cookies exist only during an online session. They disappear from your device when you close your browser or turn off your device. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the Site and Services.
  • Persistent Cookies: Persistent cookies remain on your device after you have closed your browser or turned off your device. We use persistent cookies to track aggregate and statistical information about user activity.

Disabling Cookies

Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site and Services who disable cookies will be able to browse certain areas of the Site, but some features may not function.

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