A Predictive Model
What happens when you combine the premier data-driven sponsorship performance and revenue platform
with the premier sponsorship recall research group?
Partnership revenue and insight
nirvana.
Trajektory and Wakefield have teamed up to provide an additional layer to sponsorship and reporting insights that has never existed. By combining sponsorship performance data (Trajektory) and sponsorship recall data (Wakefield), the partnership enables organizations and brands to know WHAT actions to take, and HOW to take them to increase both partnership value and partnership recall.
A Perfect Match
Improved Performance & Recall
Wakefield and Trajektory can provide advice and insights on designing creatives to maximize revenue, visibility, and time on screen.
Frequency & Consistency
Get access to performance insights and compare them to competing brands and recommend they advertise more frequently.
Forecasting On Bundling & Mix
Brands and teams can measure and grade performance based on the predicted and actual performance of various sponsorship assets.
Monthly Social Recall
We can help groups visually identify which of an organization's partners under-perform, meet expectations, or over-perform.
Predicted Recall vs. Actual Recall
We can help groups visually identify which of an organization's partners under-perform, meet expectations, or over-perform.
Webinar
Alex Kerr, CEO & Founder of Trajektory is joined by Kirk Wakefield, Chief Research Officer at Wakefield to discuss how maximizing your partnership revenue is imperative to your business, but can be challenging. Alex and Kirk sit down to discuss their innovative and ground-breaking approach to maximizing partnership revenue and recall.