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The Most Holistic Way to Measure Sponsorships.

The only digital and non-digital partnership measurement platform – because sponsorship is more than just social and TV broadcast.

Team Logos Floor
Trajektory Sponsorship Dashboard with Hockey Player

The Current Situation vs. Trajektory

Hover over each card to see how Trajektory transforms your reporting.

Slow

Turnaround on data

Realtime

Data & Insights

1,200+

Hrs spent preparing recaps

< 2

Hrs spent sourcing data

1-2

Assets tracked

12+

Assets tracked

15%

Of partners receive a recap

100%

Of partners receive a recap

A Holistic Solution

Your brand goes beyond social and broadcast—so should your measurement. Capture the full value of every sponsorship opportunity, across every platform and channel. If you're not tracking it all, you're leaving impact—and revenue—on the table.

Assets
Social
Social
Broadcast
Broadcast
In Venue
In Venue
Earned Media
Earned Media
Email
Email
Mobile
Mobile
More
More
Locations
Jersey
Jersey
Helmet
Helmet
Arena
Arena
Ball
Ball
LED
LED
DED
DED
Backdrop
Backdrop
Static Sign
Static Sign
Concourse
Concourse
Stadium Front
Stadium Front
Hat
Hat
Premium Space
Premium Space
Stanchion
Stanchion
More
More

Trajektory is the difference.

Trajektory provides access to accurate and integrity-driven sponsorship data across digital and non-digital assets by aggregating and analyzing more sources than any other sponsorship platform. By evaluating sponsorships comprehensively in real-time, our customers can retire over $100K on legacy vendor spend, save over 1,200 hours a year on data preparation, and report on nearly 100% of their sponsorship portfolio.

Data Integrity

We’re the first sponsorship reporting platform that creates a consistent valuation and data methodology across ALL assets. Finally, data you can trust.

We’ve Been There

Trajektory is built by people who have been in your seats. We understand the struggles of sponsorship reporting and built the platform we wish we had.

Holistic Reporting

Our dashboards aggregate sponsorship data from ALL your assets including digital, static, in-stadium, and more offering a holistic view that streamlines decision-making and reporting.

NHL Fortune 500 NWSL MLB NBA NFL MLS Large NCAA WNBA NHL Fortune 500 NWSL MLB NBA NFL MLS Large NCAA WNBA NHL Fortune 500 NWSL MLB NBA NFL MLS Large NCAA WNBA NHL Fortune 500 NWSL MLB NBA NFL MLS Large NCAA WNBA

Strategic Support. Personalized For You.

When you work with Trajektory, you’re never on your own. Beyond our powerful platform, our team partners with you to interpret data, deliver custom reports, and provide out-of-platform insights that help maximize sponsorship value. This hands-on support is included with every partnership so you can move faster, smarter, and more confidently.

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Strategic Support
Integrity-Driven Methodology

Integrity-Driven Methodology

Other vendors and agencies miss key variables and considerations in their reporting methodologies. When it comes to methodology, you need transparency, consistency and, above all, integrity in the approach. Trajektory gives you access to accurate and integrity-driven sponsorship data.

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AI Enablement & Logo Detection

We harness the power of cutting-edge AI technology to revolutionize the analysis of TV, social, and digital-related content. Our sophisticated AI algorithms meticulously scan and process vast amounts of video and textual data to accurately identify brand sponsors within content. This innovative approach, combined with a dynamic valuation methodology has allowed Trajektory to deliver on an integrity-driven valuation process, setting the new standard in media analytics.

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AI Analysis

Trusted by Industry Leaders

Discover how we're making a difference for our clients every day.

Chris Thompson

VP, Business and Data Strategy, Portland Timbers

"With Trajektory, we have been able to level up the consistency, speed, efficiency, and accuracy of all of our partnership data sources. Our partners have never been happier."

Jon Codalata

Director of Business Solutions, Indianapolis Colts

"We chose Trajektory as our holistic sponsorship measurement partner because we wanted an all-inclusive solution to help us quantify sponsorship impact inside Lucas Oil Stadium."

Katlin Donahoe

Director of Partnership Marketing, Pittsburgh Penguins

"Their ability to aggregate data into a central dashboard and focus on a variety of data sources gives us the ability to more easily and clearly do a deep dive into recaps."

Peter Bach

Director of Revenue Analytics, Seattle Seahawks

"It's really important for us to show that we are going above and beyond. We want to charge premium dollars for premium assets and Trajektory has helped us achieve that."

Benjamin Yoder

Director Business Strategy & Analytics, Dallas Stars

"Trajektory has earned our trust as data partners through their comprehensive and honest approach to sponsorship measurement across our entire portfolio."

Alex Teodosi

Vice President, Corporate Partnerships, Chicago Sky

"The team at Trajektory has been exceptional... bringing expertise, innovation, and a shared commitment to excellence. Their cutting-edge technology aligns perfectly with our vision."

Chris Thompson

VP, Business and Data Strategy, Portland Timbers

"With Trajektory, we have been able to level up the consistency, speed, efficiency, and accuracy of all of our partnership data sources. Our partners have never been happier."

Jon Codalata

Director of Business Solutions, Indianapolis Colts

"We chose Trajektory as our holistic sponsorship measurement partner because we wanted an all-inclusive solution to help us quantify sponsorship impact inside Lucas Oil Stadium."

Katlin Donahoe

Director of Partnership Marketing, Pittsburgh Penguins

"Their ability to aggregate data into a central dashboard and focus on a variety of data sources gives us the ability to more easily and clearly do a deep dive into recaps."

Peter Bach

Director of Revenue Analytics, Seattle Seahawks

"It's really important for us to show that we are going above and beyond. We want to charge premium dollars for premium assets and Trajektory has helped us achieve that."

Benjamin Yoder

Director Business Strategy & Analytics, Dallas Stars

"Trajektory has earned our trust as data partners through their comprehensive and honest approach to sponsorship measurement across our entire portfolio."

Alex Teodosi

Vice President, Corporate Partnerships, Chicago Sky

"The team at Trajektory has been exceptional... bringing expertise, innovation, and a shared commitment to excellence. Their cutting-edge technology aligns perfectly with our vision."

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